The past couple of decades have given ‘birth’ to a fully-fledged new movement …. the era of the dot.com industry!
Historians and economists will look back on the late 1990s and early 2000s as the foundational years for the rise in this new movement.
We all remember how AOL Instant Messenger allowed for instantaneous communication online, and nobody denies the ways in which companies like Amazon have changed the way we look at e-commerce, shipping and warehousing logistics.
But what we are seeing today is just the tip of the iceberg!
The dot.com industry has been around for a while and is most definitely here to stay. In fact with the recent Covid-19 pandemic what we are experiencing today will be barely a fraction of what it will grow to be.
The technology that serves as the backbone for the dot.com industry may be relatively new and ground breaking, but the reason for the industry’s existence isn’t.
Human desire for immediate gratification and efficiency has been around since the time of the Inca Civilisation between 1438AD – 1532 AD. So way before Uber, Facetime and Amazon Prime!
The Inca tribe used fast men known as the Chasqui Runners to run quickly between cities as messengers and couriers. While the Chasqui runners were incredibly efficient at delivering urgent warnings of village uprisings and political messages, this wasn’t their only purpose. The runners were also used to quickly deliver luxury goods to the Emperor, as well as merchants. In fact, they were able to carry fresh fish from the coast to the Emperor in just two days.
But what does that have to do with todays’ dot.com industry?
It tells us that the reason behind things like same-day delivery and ecommerce, are born out of a piece of human nature that has always been there….
…the desire for immediate gratification, the difference is that today, we have the technology and the means to make it happen!
Technological innovation has a way of consistently revolutionising buyer expectations:
- In 2003, high speed internet was a luxury, these days its predecessor, dial-up, is a punchline.
- In 2004, Blockbuster was at its peak, with 9,000 stores worldwide. Today, we pick movies from our couch and watch them instantly.
The world is evolving, and things that used to be a luxury, like same-day shipping are ceasing to be a luxury and starting to be perceived as a necessity as they become more accessible.
On Demand is Here to Stay
The dot.com economy is taking over the world because it harnesses a human bias toward immediacy and makes it possible through technology.
It is here to stay because it has already changed the way that consumers view the exchange of goods and services.
So how can Easilift Loading Systems help you cater for the rise in the dot.com industry?
By offering the right products and services to aid the increase in the demand for speedier deliveries and provide more efficiency in your loading bays for example: